UX Design Principles - 7 Steps to Unforgettable Experiences

UX Design Principles define how to create exceptional user experiences. Peter Morville, the father of information architecture, outlined these in the UX Honeycomb, comprising seven elements: usefulness, usability, desirability, findability, accessibility, credibility, and value-impact. Apply these principles, and your product will stand out. In this article, we’ll explore each principle and how it builds unforgettable experiences.

Usefulness:

Usefulness means your product must solve a real problem. If users don’t grasp its purpose immediately, your UX falls short. A calculator, for instance, simplifies math—its value is clear. For complex products, use progressive disclosure to introduce features gradually. Always ask: “What does this design serve?”

Usability:

Usability ensures a product is easy to use. If navigation is confusing or a Back button is missing, users will leave. For example, a hotel booking app must have a clear interface. Usability is the backbone of successful design.

Desirability:

Desirability makes a product enjoyable, encouraging repeat use. It’s not just about looks but creating positive emotions. Take Excel or Word—not flashy, but loved for simplifying tasks. Desirability comes from intuitive design and delightful interactions.

Findability:

Findability ensures information is easy to access. A strong information architecture, like a clear sitemap or navigation bar, is key. Tips like keeping interfaces clean and consistent help users find what they need quickly.

Accessibility:

Accessibility means your product works for everyone, including those with disabilities. It’s not just for color blindness but all ages and backgrounds. Accessible design improves the experience for everyone, showing attention to detail matters.

Credibility:

Credibility builds user trust. Per the Baymard Institute, 25% abandon carts if they don’t trust a site. To gain trust, include testimonials, trust seals, and be transparent about data use.

Value-Impact:

Value-Impact means delivering value to users and the business. YouTube offers free content while earning from ads and premium subscriptions. Prioritize user needs, and business success follows.

Conclusion

The UX Honeycomb is a roadmap for exceptional design. By making a product useful, usable, desirable, and trustworthy, you create something people love and use daily. Apply these principles and see the difference.